Three ways a contractor can get a real web presence. Here's what each one actually costs — in dollars and in your hours — and exactly what's included with FieldTender Presence.
What we're comparing
Every home service contractor who wants to stop paying per lead needs the same things: a website that ranks, a verified Google Business Profile, schema markup so star ratings show in search, and consistent listings across the directories homeowners check. You can assemble that yourself on a website builder, pay an agency to do it, or have it done for you. The tables below use the same line items throughout so you can compare like for like.
How we compare
You could. But you'd be spending 20+ hours learning a platform, writing copy, figuring out SEO, and setting up Google Business — before making a single dollar back.
| What you need | Wix / Squarespace | Hire an agency | FieldTender Presence |
|---|---|---|---|
| Live in 48 hours | ✗ | ✗ | ✓ |
| Trade-specific copy + FAQ | ✗ | ✗ | ✓ |
| Google listing setup included | ✗ | $300–$500 extra | ✓ |
| Monthly SEO maintenance | ✗ | $500–$1,500/mo | Optional, $197/mo |
| Schema markup (star ratings) | ✗ | Usually missed | ✓ |
| Monthly report | ✗ | Sometimes | Optional, with active management |
| Total year 1 cost* | $300 + 20+ hrs of your time | $5,000–$18,000 | $1,425 or $3,383 with active management |
*Excludes domain registration, typically $10–15/year, billed directly to you at cost through Cloudflare — you own the domain, not us.
What's included
Most competitors sell these as separate line items — or skip them entirely. Here's what you'd pay piecing it together yourself.
| What you need | Bought separately | FieldTender Presence |
|---|---|---|
| Website build | $997–$5,000+ | ✓ included |
| Google listing setup & verification | $97–$500 | ✓ included |
| Schema markup | Rarely offered — usually missed | ✓ included |
| Citation building (Yelp, BBB, Apple Maps, Bing) | $200–$500 | ✓ included |
| If you bought it all separately | $1,300–$6,000+ | — |
| FieldTender build fee | — | $1,197 one-time |
Ongoing after launch
| What you need | Typical market rate | FieldTender Presence |
|---|---|---|
| Hosting + domain renewal only | Varies, often hidden in a bundle | $19/mo, no minimum |
| Active Google listing + SEO management | $125–$400/mo | $197/mo — optional, added after month 1, cancel anytime |
The short version
A website builder is cheapest on paper and most expensive in hours — 20-plus of them, before you earn a dollar back. An agency removes the hours and adds a $5,000–$18,000 first-year bill. FieldTender Presence is the done-for-you path without the agency price: $1,197 to build and launch everything in 48 hours, then $19/month for hosting with no minimum term.
Built for your trade: the same done-for-you website and Google listing, written for plumbers, HVAC companies, electricians, roofers, handymen, painters, landscapers, pest control companies, locksmiths, garage door companies, water damage restoration companies, and pool and spa companies.
Paying per lead on Thumbtack or Angi? See the Thumbtack alternative comparison. Want the full year-one numbers? Read how much a contractor website costs. Doing your Google listing yourself? Follow the ten-step setup guide. Weighing a specific provider? See how FieldTender compares with Angi, Townsquare Interactive, Hibu, Thryv, or Wix.
Fill out one form. We build the rest — your Google listing and your website, all handled.
48-hour delivery guarantee — $200 off automatically if we're late. No minimum term, cancel anytime.