HVAC demand follows the weather: the first cold snap, the first heat wave. This is what actually moves an independent HVAC company up in local search, in the order I would do it, with no promises about rankings.
How customers find you
Urgent searches ("AC repair near me") are mostly answered by the map results, which come from Google listings. Research searches ("new furnace cost," "heat pump installation") are answered by pages on your site.
The plan
Steps 1, 4, 5 and 6 cost nothing. Steps 2, 3 and 7 are content for your site. None of this guarantees a ranking, and results take weeks to months.
Choose "HVAC contractor" as your main category, then add only the extras you really offer, such as heating or air conditioning repair. If you travel to customers and have no storefront, hide your address and set your service area. The full steps are in the listing setup guide.
A homeowner with a dead AC in July and one comparing furnaces in October want different answers. Write a page for cooling, one for heating, and separate pages for heat pumps and system replacement. Say what you service and install.
A new system is a big decision. Explain how your estimate works, what you install, and what a homeowner should compare. People who are shortlisting read before they call.
Move cooling to the front in spring and heating in fall, and keep your hours and holiday availability current on your listing. Offer emergency service only if you will answer.
Show your license number where your state expects it, your insurance, and the certifications you hold. Homeowners let you into their home and onto their roof.
Send your Google review link or QR code after each job, repair or install. Never offer a discount or payment for a review, and do not only ask customers you expect to be happy. Google prohibits both.
Use the same business name, phone number and service area on your site, Google, Yelp, BBB, Apple Maps and Bing. Add photos of real installs, your crew and your trucks.
What your site needs
What not to do
For what a site costs, see how much a contractor website costs. If you pay for leads today, see the plan to stop paying per lead.
If you would rather not
FieldTender builds an HVAC website and your Google listing in 48 hours: heating, cooling and replacement pages, your license and certifications up front and a call button on every page. $1,197 once, then $19 a month for hosting, no minimum term. See the hvac page.
See the hvac website →Common questions
There is no fixed answer. A new site and Google listing can be live in days, and Google typically reviews a listing in 1 to 5 business days after verification, but ranking in search takes weeks to months and depends on your market and competition. Starting before the busy season helps.
Yes, it helps a lot. The listing gets you into the map results for urgent repair searches. Replacement shoppers research first, so they click through to compare your pages, your license and your reviews.
If you sell them, yes, on their own page with what is included and what it costs or how to ask. Repeat plan customers are some of the steadiest work an HVAC company has.
Only the ones you actually work in. A page for an area you do not serve will not help and will frustrate customers there.
You can do it yourself with this page and the listing setup guide. If you would rather spend the time on jobs, FieldTender builds the site and Google listing for you: $1,197 once plus $19 a month for hosting, no minimum term, before sales tax.
More questions? See the full FAQ or email us. Other trade guides: Electrician SEO · Roofing SEO · Plumbing SEO · Handyman SEO · Painting SEO · Landscaping SEO · Pest control SEO · Locksmith SEO · Garage door SEO · Water damage restoration SEO · Pool service SEO.
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