People search for water damage restoration in the worst moment and decide in minutes. This is what moves an independent restoration company up in local search, in the order I would do it, with no promises about rankings.
How customers find you
Emergency searches ("emergency water removal," "flooded basement") are mostly answered by the map results, which come from Google listings. Research searches ("mold remediation," "water damage and insurance") are answered by pages on your site.
The plan
Steps 1, 4, 5 and 6 cost nothing. Steps 2, 3 and 7 are content for your site. None of this guarantees a ranking, and results take weeks to months.
Choose "Water damage restoration service" as your main category, then add only the extras you really offer, such as mold removal or fire damage restoration. If you travel to customers and have no storefront, hide your address and set your service area. The full steps are in the listing setup guide.
A call button on every page, accurate hours, and your response time stated only if you keep it. A person with standing water is not reading; they are calling the first number that looks real.
Water extraction, structural drying, mold remediation, sewage and storm cleanup, and fire and smoke damage are different jobs with different searches. Give each a short page: what happens, in what order and what the homeowner should do while they wait.
List the certifications you actually hold, such as IICRC, along with your license where required and your insurance. Do not claim any you do not have. People are trusting you with their home after a loss.
Many customers ask about insurance. Describe what you do, such as documenting the damage and working with the adjuster, without promising coverage or outcomes you cannot control.
Send your Google review link or QR code after each job, at a calm moment. Never offer a discount or payment for a review, and do not only ask customers you expect to be happy. Google prohibits both.
Use the same business name, phone number and service area on your site, Google, Yelp, BBB, Apple Maps and Bing. Add photos of your crew, equipment and drying setups.
What your site needs
What not to do
For what a site costs, see how much a contractor website costs. If you pay for leads today, see the plan to stop paying per lead.
If you would rather not
FieldTender builds a water damage restoration website and your Google listing in 48 hours: your number first, a page for each service, your certifications up front and a call button on every page. $1,197 once, then $19 a month for hosting, no minimum term. See the water damage restoration page.
See the water damage restoration website →Common questions
There is no fixed answer. A new site and Google listing can be live in days, and Google typically reviews a listing in 1 to 5 business days after verification, but ranking in search takes weeks to months and depends on your market and competition.
Yes, it helps a lot. The listing gets you into the map results during an emergency. A website shows your certifications, explains your process and your insurance help, and answers the research searches.
Only if you will answer around the clock. It is the first thing someone with standing water looks for, and an unanswered call goes to the next company.
Yes, factually. Say what you do to document and handle the work. Do not promise that insurance will pay.
You can do it yourself with this page and the listing setup guide. If you would rather spend the time on jobs, FieldTender builds the site and Google listing for you: $1,197 once plus $19 a month for hosting, no minimum term, before sales tax.
More questions? See the full FAQ or email us. Other trade guides: Electrician SEO · Roofing SEO · Plumbing SEO · HVAC SEO · Handyman SEO · Painting SEO · Landscaping SEO · Pest control SEO · Locksmith SEO · Garage door SEO · Pool service SEO.
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