Landscaping mixes recurring routes with one-off projects and changes with the seasons. This is what actually moves an independent landscaper up in local search, in the order I would do it, with no promises about rankings.
How customers find you
General searches ("lawn care near me") are mostly answered by the map results, which come from Google listings. Project searches ("landscape design," "patio installation") are answered by pages on your site.
The plan
Steps 1, 4, 5 and 6 cost nothing. Steps 2, 3 and 7 are content for your site. None of this guarantees a ranking, and results take weeks to months.
Choose "Landscaper" as your main category, then add only the extras you really offer, such as lawn care, landscape design, irrigation or snow removal. If you travel to customers and have no storefront, hide your address and set your service area. The full steps are in the listing setup guide.
A customer who wants a weekly mow and one who wants a patio are different. Write a page for recurring maintenance and one for design and installation, with hardscape, irrigation and seasonal cleanups as their own sections or pages.
You make money on dense routes. Build your service-area page around the neighborhoods you actually want to serve, not the whole metro. Google also says to keep the area realistic.
Move spring cleanups and mowing forward in the warm months and snow removal in winter. Keep your listing's services and hours current so you are not advertising snow in July.
Send your Google review link or QR code after each project or at the end of a season. Never offer a discount or payment for a review, and do not only ask customers you expect to be happy. Google prohibits both.
Use the same business name, phone number and service area on your site, Google, Yelp, BBB, Apple Maps and Bing.
Before and after photos of beds, patios, lawns and installs, and your crew and trucks, on your site and your Google listing. A yard is easy to photograph and hard to describe.
What your site needs
What not to do
For what a site costs, see how much a contractor website costs. If you pay for leads today, see the plan to stop paying per lead.
If you would rather not
FieldTender builds a landscaping website and your Google listing in 48 hours: maintenance and project pages, your service area, a place for your photos and a call button on every page. $1,197 once, then $19 a month for hosting, no minimum term. See the landscaping page.
See the landscaping website →Common questions
There is no fixed answer. A new site and Google listing can be live in days, and Google typically reviews a listing in 1 to 5 business days after verification, but ranking in search takes weeks to months and depends on your market and competition. Starting before spring helps.
Yes, it helps a lot. The listing gets you into the map results. A website separates your recurring service from your projects, shows finished work in a gallery and answers the project searches.
Yes. List both services and update which one you feature as the season changes, so each season's customers see the right thing first.
Tight is better. A landscaper makes money on dense routes, so build your pages around the neighborhoods you want to serve instead of a whole metro.
You can do it yourself with this page and the listing setup guide. If you would rather spend the time on jobs, FieldTender builds the site and Google listing for you: $1,197 once plus $19 a month for hosting, no minimum term, before sales tax.
More questions? See the full FAQ or email us. Other trade guides: Electrician SEO · Roofing SEO · Plumbing SEO · HVAC SEO · Handyman SEO · Painting SEO · Pest control SEO · Locksmith SEO · Garage door SEO · Water damage restoration SEO · Pool service SEO.
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